Blow-in cards. What a chafe. Magazine publishers should be fined for inducing readers to litter. How many times have I had to stoop and pick up a blow-in card that fell out of a magazine I was reading, then have to locate a trash receptacle to drop the offending item in, then bristle as another card fell out of the magazine a minute later? Many times.
I Googled the phrase "blow-in cards" and found a very informative entry regarding blow-ins on deadprogrammer's livejournal. Those sneaky printers use air jets and static electricity to stick the damn things in there.
I posted a response: I am plagued by blow-ins as well. I feel only slightly better now that I know their insertion process, mainly because the static charge thing is cool. I wonder how many times someone has picked one of those things up off the ground and actually used it to subscribe. not many, I'd guess. I'm trying to figure out some artsy thing to do with the scores of these things that fall at my feet every week, something on the order of the stuff people have come up with for the AOL CDs. Maybe just keep them and have an annual blow-in bonfire? Any ideas?